The Work
How Far Would You Go?
This was a run & gun project, with a modest budget, and an implausible timeframe. ADAM, the NYC fashion agency of Adam Lippes, had a fluid concept of the website when it was handed to us on a Tuesday afternoon, and even up until the day of deployment (5 days later) things were still being changed. But, we all had fun, the project kicked off without a hitch, and we made some great friends along the way; only with us can you pull off something so unrealistic and everyone have fun doing it!
This website is part of a viral campaign, where somewhere between 400 and 1000 beach balls were distributed across NYC by being left inside of cabs for riders to puzzle over. Each beach ball had a printed tag containing the web address and password required to enter, and visitors who log in can submit their personal story (via text, image, or video) of how far they would go for something or someone they care about. Each submission goes into a moderation tank, and once approved the submissions merge into the collage of submissions made by other visitors.
Powering the site is a custom PHP+MySQL management system, atop of a built to order LAMP server. All presentation layers were built with standards-compliant XHTML (1.0 Strict), CSS3 (with graceful degradation), and heavy use of the Prototype JavaScript framework combined with the script.aculo.us Web 2.0 effects library. The site consists primarily of one actual page with all interaction being done using a lightbox style overlay combined with AJAX.
So, without further adieu, use the "view site" link under the screenshot below to pop over to the site and take a peak. And, don't be shy -- if you feel like contributing to the project, the more the merrier -- you can submit a bit of text, an image+caption, or a YouTube video link.
Password: fortruelove
